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Other research suggests that E171 could cause harm; however, those research processes did not consider how people are typically exposed to E171. Research that adds E171 to drinking water, utilizes direct injections, or gives research animals E171 through a feeding apparatus is not replicating typical human exposure.
Titanium dioxide is used a food colour (E171) and, as with all food colours, its technological function is to make food more visually appealing, to give colour to food that would otherwise be colourless, or to restore the original appearance of food. Titanium dioxide is also present in cosmetics, paints, and medicines.
Stability and darkening
Titanium dioxide is predominantly used as a pigment in products such as paints, coatings, plastics, food, cosmetics, and paper. The ability of TiO2 to scatter light and provide a white color makes it an essential ingredient in achieving high-quality finishes in these applications. However, the production of titanium dioxide can be complex and costly, given that it involves raw materials such as ilmenite and rutile, as well as advanced processing technologies. Manufacturers are continuously striving to optimize costs without compromising quality, making the search for affordable suppliers a top priority for many businesses.
North America
Zinc Oxide
≥ 5 % of standard sample
In addition to its pharmaceutical applications, barium sulphate is extensively utilized in the production of paints and coatings, where a bright white pigment is essential. The opacity and brightness provided by barium sulphate make it a popular choice in formulations for white and colored paints. Its non-toxic nature and excellent stability enhance its appeal in these products.
Zinc oxide. Zinc oxide is a popular cross-linking agent for rubber and for various resins. It is essential in the formulation of solvent-borne polychloroprene adhesives. Furthermore, zinc oxide is a good UV stabilizer, has biocidal activity and has a relatively high refractive index (2.0) which makes it an efficient white pigment. Some typical properties are: density 5.6 g/cm3; particle size 0.036-3 μm; oil absorption 10–20 g/100 g; specific surface area 10–45 m2/g. Zinc oxide is produced by reaction of the metal in the vapour state with oxygen. Zinc oxide is nonporous and is quite pure. Thus, the high surface area of some grades is due to the small particle size of zinc oxide. Some grades, especially for use in the rubber industry, are surface modified by deposition of 0.2-0.4% of stearic acid, propionic acid, or light oil [47].
Furthermore, this packaging has been shown to have both antibacterial and photocatalytic activity, the latter of which reduces ultraviolet (UV) exposure (5Trusted Source, 6).




One of the key advantages of using titanium dioxide in rubber is its ability to enhance the whiteness and brightness of rubber products. This is especially important in applications where aesthetic appeal is a priority, such as in the manufacturing of white or light-colored rubber goods. The high opacity of titanium dioxide allows for better hiding power, ensuring a uniform and attractive finish on rubber surfaces.
titanium dioxide used in rubber

Lithopone
We apply titanium dioxide to our skin through sunscreens, makeup, lip balms, nail polish, and other cosmetic products.
The major restraint to the global Lithopone market is the availability of numerous white pigment substitutes. It can be replaced by other inorganic white pigments such as Titanium Dioxide (TiO2) and Sachtolith. Among these substitutes, the introduction of TiO2 has reduced the commercial importance of Lithopone white pigment. Compared to other white pigments, TiO2 has high brightness and refractive index, which results in lower pigment loading.