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The Role of Plastic Additives and Compounding in Modern Materials Science


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2. Formulation Development

 

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One of the significant benefits of fragrance additives is their ability to enhance brand identity. Companies can leverage unique scents to differentiate their products in a crowded market. The psychological effect of scents has been well-documented; they can evoke memories, emotions, and even influence purchasing behavior. In this context, brands strategically use fragrance additives to create an emotional connection with consumers, encouraging loyalty and repeat purchases.


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